Founder
Founder & CEO, Third Act USA, Inc.|Advocate for American longevity and independence
Third Act USA, Inc. builds a patient-side health advocate for the 106 million Americans aged 55 and over. Delaware C-Corporation, headquartered in Melbourne, Florida.
After 30-plus years leading go-to-market execution and technology distribution, I founded Third Act USA with a singular purpose: to protect aging Americans from fragmented clinical care, predatory economic practices, and uncoordinated technology. We are building a fiercely loyal, sovereign advocate that empowers older adults to age in place with independence and dignity.
The advocate works for the member, not for the hospital, the insurer or the data broker. It keeps the member's records in the member's hands, prepares them for every clinical encounter, and watches the follow-through that the system too often forgets.
Records scattered across portals; fifteen-minute visits spent reconstructing history instead of deciding.
Older adults are targeted precisely because they are trusting, busy with their health, and alone with the paperwork.
Devices and apps that each solve one problem and hand the integration work back to a 70-year-old.
Three decades of taking products to market in industries that had to be taught a new way to buy: data, simulation, industrial components, consumer electronics.
Leading a patient-side health advocacy platform for the 106 million Americans aged 55 and over: clinical advocacy, daily-life protection and estate continuity in one subscription, delivered where older adults actually live.
Health technology · Delaware C-CorporationMoved the company from per-thousand (CPM) list pricing to recurring subscription (SaaS) data distribution, ahead of a direct-marketing industry that still sold by the thousand. Served as Acting President during the founder's extended illness.
Direct marketing · Data distributionBuilt the marketing function for a training-simulator manufacturer; took brand recognition from fourth to first in twelve months, ahead of the company's acquisition by GE Capital.
Training simulation · AcquiredMarketing leadership in high-growth product distribution: industrial sealing (Polyseal was later acquired by SKF) and consumer electronics, where Phonex's powerline phone extensions earned an exclusive North American distribution agreement with Thomson Consumer Electronics.
Industrial · Consumer electronicsFull history and references on LinkedIn.
Product, team, investor materials and the live prototype are at Third Act USA.